Research consultant in the humanities and social sciences. He is a PhD candidate from the Department of Theatre and Media Studies, University of Calabar (Nigeria) and a holder of a Master of Art (in Media Art Studies) from the same university and a Bachelor of Science (BSc) in Journalism and Mass Communication from the University of Buea (Cameroon). Endong Floribert P.C. has published numerous scholarly articles in international communication, globalization and cultures, language in communication, gender and religious communication. Two of his publications include ‘Western Christian Media as Vectors of Cultural Imperialism in Nigeria: A Case Study of WatchTower and Awake!’ (International Journal of Media Science Works, 1(1) 2015, 1–8) and ‘Is the Chinese Cultural Policy a Threat to the Teaching and Learning of the Spanish Language in Nigeria?’ (International Journal of Arts, Culture, Design and Language Works, 1(1), 2015, 15–22).